One of the first countries to confirm (December 2024), Switzerland will turn its 648 m² pavilion into a "playground of dialogue": Zurich agency Jeff won the pitch for scenography, visitor experience and visual identity in September 2026, presenting Swiss dialogue traditions as collaborative play.
Switzerland was among the very first confirmations, in December 2024. The Swiss foreign ministry frames its Expo participation around a question: how to prepare the human body, mind and logic for a technology-led world full of insecurities, and make humans more resilient for the coming decades.
Per the Expo organizer's participant page, the Swiss presentation will showcase culture, sport and music beyond the clichés: the Alphorn and yodeling, accordion-accompanied dances and Alpine bells, Zurich's Street Parade electronic-music event, and the traditional sports Schwingen (sawdust wrestling), Hornussen, and Steinstossen — stone throwing with stones up to 83.5 kg.
On the innovation side, the organizer highlights "Plunder Planet", a mobile game developed by the Zurich University of the Arts that adjusts its difficulty to the player's heart rate — a literal implementation of the Expo's play-meets-technology theme. The pavilion itself is designed as a walk-through artistic mountain panorama, engineered by Werner Sobek AG with Belgrade's Danilo Dangubic Architects and Swiss landscape firm VOGT, and run — as with every Swiss World Expo appearance — by Presence Switzerland at the foreign ministry. The budget has not been announced.
On 1 September 2026 Presence Switzerland, the communication unit of the Swiss foreign ministry, named the Zurich creative agency Jeff as the winner of its pitch for the pavilion's scenography, visitor experience and visual identity. Jeff's concept presents the Swiss tradition of dialogue as a collaborative game; pavilion commissioner Manuel Salchli said the concept turns the Swiss Pavilion into a "playground of dialogue". The pavilion occupies 648 m² inside a shared hall rather than a free-standing building.
“Switzerland is not just chocolate, watches, and the Alps – it is a country of innovation, culture, and sports, where tradition and the future come together.” — Expo 2027 Belgrade organizer, Switzerland participant page [source]
Where to find the Switzerland pavilion, and the guides that cover the trip.
National pavilions sit in the International Participant Area of the 25-hectare Expo site at Surčin, in the western part of Belgrade — the zone that becomes the city's new Belgrade Fair after the event. The site is about 5 km from Nikola Tesla Airport and roughly 13.5 km southwest of central Belgrade (official planning figures), so if you fly in, you land closer to the Expo grounds than to town. Exact positions within the zones haven't been published yet; we'll add the location when the site plan lands.
Specialised Expo, 93 days. Every participating country also gets a National Day — that calendar isn't published yet.
Free city transport, taxi apps, and an airport railway still under construction — the honest status of every route.
Tickets Expo 2027 tickets guideSales scheduled from 15 September 2026, prices unannounced — what is actually known.
Where to stay Where to stay for Expo 2027Airport side or city centre? The trade-off, weighed.
The lesser-known playful side of the country: the Alphorn and yodeling, accordion-accompanied dances and Alpine bells, Zurich's Street Parade electronic-music event, and the traditional sports Schwingen (sawdust wrestling), Hornussen, and Steinstossen — stone throwing with stones up to 83.5 kg.
A mobile game developed by the Zurich University of the Arts that adjusts its difficulty to the player's heart rate — highlighted by the Expo organizer as an example of Swiss innovation to be presented, and a literal take on the Expo's play-meets-technology theme.
On 12 December 2024 — among the very first countries to confirm. Pavilion design and budget have not been announced yet.
The Zurich agency Jeff was chosen by Presence Switzerland in September 2026 for the scenography, visitor experience and visual identity, with a concept that presents Swiss dialogue traditions as collaborative play. Engineering and landscape work reported earlier involves Werner Sobek AG, Danilo Dangubic Architects and VOGT Landscape. The pavilion is 648 m² inside a shared hall.
Every country with announced plans — themes, teams, budgets, sourced.
Data Participant trackerEvery publicly named country, confirmation dates and the growth timeline.
Guide The full Expo 2027 guideDates, programme, tickets, getting there — and the rest of Belgrade.