Italy Pavilion

The contract for the Italian Pavilion was signed on 27 April 2026 by Italy's Ambassador to Serbia, Luca Gori, in his capacity as Section Commissioner, alongside Serbia's Commissioner General, Minister Jagoda Lazarević, and Expo Director Danilo Jerinić. Ambassador Gori described the pavilion as "a space to connect, innovate, and build together, in the spirit of inclusion and the promotion of our creative industry".

The pavilion is planned as an immersive experience exploring how sports, music and innovation drive social cohesion, technological progress and economic development — showcasing Italy's cultural, musical and sporting heritage, and including a dedicated space for Italy's regions. Italy focuses its participation on the Expo sub-theme "Play together", with what the Foreign Ministry calls a participatory and inclusive approach.

In June 2026, the Embassy of Italy in Serbia opened a public notice seeking sponsorships — financial and value-in-kind — for the Italy Pavilion, with a submission deadline of 31 August 2026.

The embassy's public call for financial and value-in-kind sponsors, first published on 10 June 2026 with a 31 August deadline, was extended on 3 September 2026 to 30 October 2026 for every category except logo and visual-identity proposals. No sponsors had been named as of early September 2026.

“a space to connect, innovate, and build together, in the spirit of inclusion and the promotion of our creative industry” — Luca Gori, Italian Ambassador to Serbia and Section Commissioner [source]