Italy signed its pavilion contract in April 2026 and is planning an immersive experience around the sub-theme "Play together" — how sport, music and innovation drive social cohesion — with a dedicated space for Italy's regions and an open sponsorship call.
The contract for the Italian Pavilion was signed on 27 April 2026 by Italy's Ambassador to Serbia, Luca Gori, in his capacity as Section Commissioner, alongside Serbia's Commissioner General, Minister Jagoda Lazarević, and Expo Director Danilo Jerinić. Ambassador Gori described the pavilion as "a space to connect, innovate, and build together, in the spirit of inclusion and the promotion of our creative industry".
The pavilion is planned as an immersive experience exploring how sports, music and innovation drive social cohesion, technological progress and economic development — showcasing Italy's cultural, musical and sporting heritage, and including a dedicated space for Italy's regions. Italy focuses its participation on the Expo sub-theme "Play together", with what the Foreign Ministry calls a participatory and inclusive approach.
In June 2026, the Embassy of Italy in Serbia opened a public notice seeking sponsorships — financial and value-in-kind — for the Italy Pavilion, with a submission deadline of 31 August 2026.
The embassy's public call for financial and value-in-kind sponsors, first published on 10 June 2026 with a 31 August deadline, was extended on 3 September 2026 to 30 October 2026 for every category except logo and visual-identity proposals. No sponsors had been named as of early September 2026.
“a space to connect, innovate, and build together, in the spirit of inclusion and the promotion of our creative industry” — Luca Gori, Italian Ambassador to Serbia and Section Commissioner [source]
Where to find the Italy pavilion, and the guides that cover the trip.
National pavilions sit in the International Participant Area of the 25-hectare Expo site at Surčin, in the western part of Belgrade — the zone that becomes the city's new Belgrade Fair after the event. The site is about 5 km from Nikola Tesla Airport and roughly 13.5 km southwest of central Belgrade (official planning figures), so if you fly in, you land closer to the Expo grounds than to town. Exact positions within the zones haven't been published yet; we'll add the location when the site plan lands.
Specialised Expo, 93 days. Every participating country also gets a National Day — that calendar isn't published yet.
Free city transport, taxi apps, and an airport railway still under construction — the honest status of every route.
Tickets Expo 2027 tickets guideSales scheduled from 15 September 2026, prices unannounced — what is actually known.
Where to stay Where to stay for Expo 2027Airport side or city centre? The trade-off, weighed.
An immersive experience exploring how sport, music and innovation drive social cohesion, technological progress and economic development — showcasing Italy's cultural, musical and sporting heritage, with a dedicated space for Italy's regions.
Italy focuses on the Expo sub-theme "Play together", with what the Foreign Ministry describes as a participatory and inclusive approach shaping the national pavilion.
Yes. In June 2026 the Embassy of Italy in Serbia opened a public notice seeking sponsorships — financial and value-in-kind — for the Italy Pavilion, with a submission deadline of 31 August 2026.
Every country with announced plans — themes, teams, budgets, sourced.
Data Participant trackerEvery publicly named country, confirmation dates and the growth timeline.
Guide The full Expo 2027 guideDates, programme, tickets, getting there — and the rest of Belgrade.