Austria Pavilion

Austria signed its Expo 2027 participation agreement on 17 April 2026 — Government Commissioner Philipp Gady, Serbia's General Commissioner Jagoda Lazarević and Expo Director Danilo Jerinić were the signatories. Participation is jointly handled and financed by the Federal Ministry for Economy, Energy and Tourism (75%) and the Austrian Economic Chamber WKÖ (25%).

Austria ran an EU-wide, two-stage procurement procedure for the conception, design and implementation of its contribution; it concluded in August 2026, and the winning concept is described below. The pavilion is planned to present Austrian innovation, creative diversity and economic strength, with a visitor experience emphasizing playfulness, creativity, openness and internationalism, complemented by an accompanying programme of business, tourism, sport and cultural events.

Austria frames its participation in openly economic terms: Serbia is one of its most important trade partners in Southeast Europe, with unused export potential the ministry puts at over €400 million through 2029. Austria is the third-largest foreign investor in Serbia, with more than 800 Austrian companies active in the country.

The two-stage tender produced a winner in August 2026: "Join the Flow", by the team of facts and fiction (Cologne), ZONE Media and PLANET architects. The Danube is the connecting element — presented as a living axis for economy and innovation between Austria and Serbia — and the pavilion's core is an Innovation Lab showcasing Austrian companies, research institutions and solutions in green technology, digitalisation, energy, mobility and education. A companion programme, Flow2Expo, runs delegation trips, workshops, webinars and business platforms before, during and after the Expo to help Austrian firms build partnerships in Southeast Europe.